Leading Bigger · Principle 8 of 21

Direct Your Attention

Your attention is being stolen. Take it back.

7 minute readDeep Work ChecklistTeam version included
Caspar on deck with a chart, sailing with his family
From the bookTo have a Big Bold Mindset is to be self-aware of where your time and focus is going.Chapter 8, The Big Bold Mindset
The story

Weeks at sea, unplugged. Then the devices came back.

For two years my family and I sailed the world. At sea we were unplugged for weeks and months at a time. We talked more. We played games. We sat around the dinner table together.

The year after we got home was a blitz of reconnection. Phones, iPads, email, social media and Netflix became normal again. A year later we went back to sea for six weeks, and the magic returned: the conversations, the reading, the laughter.

It showed just how corrosive the always-connected lifestyle is. Full disclosure: this is something I still battle with.

Where are you?

Where is your attention really going?

?

How many hours of deep, focused work do you do in a week?

?

How much of your day goes on your phone, social media and email?

?

The average is 31.5 hours a week on a phone. Are you above or below it?

The science of attention

31.5 hours a week on a phone.

In 2022, the average time spent on mobile devices was over 4.5 hours a day (Insider Intelligence). Imagine that time going into your big bold goal.

A 40-hour working week
40 hrs
Weekly phone time
31.5 hrs
Average weekly phone time, compared with a 40-hour working week

What the research points to

Shorter attention spans

Excessive social media use is linked with shorter attention spans and poorer performance on thinking tasks.

Designed to hook you

In Stolen Focus, Johann Hari shows how platforms are built to keep us coming back for attention and validation.

The insiders know

In The Social Dilemma, executives from social media companies reveal they strictly limit their own children's access.

Your phone is the most revolutionary productivity device ever made. It's also the most revolutionary unproductivity device.

Big Bold Leaders

How leaders protect their focus

Phone bedArianna Huffington keeps phones outside the bedroom, night and morning
BoundariesUrsula von der Leyen disconnects from devices in intense periods
Set timesTED's Chris Anderson set fixed times for email and social media
Alerts offTurn off push notifications and check messages at set times

Tristan Harris, a former Google design ethicist, founded the Center for Humane Technology to push platforms towards healthier design.

Until that change comes, it's up to each of us to build our own defences. The best leaders treat focus as something to protect on purpose, not something that happens by luck.

What you see is all there is.Put your reminders where you'll see them
The tool

The Deep Work Checklist

Two books, one idea. Cal Newport's Deep Work shows how to work without distraction. Atul Gawande's The Checklist Manifesto shows how simple checklists save lives. Put them together: one sheet of paper you tick off every day.

Before you start

Phone off, out of sight

Switch off the distractions before they switch off your focus.

Plan

Time blocked on paper

Block your day in a paper diary, deep work first.

Focus

Today's one big goal

Write the most important goal for the day, week or month.

Rhythm

Your working rituals

The habits that get you into your best work, every time.

Recharge

Breaks in nature

Step outside regularly. Come back sharper.

Finish

A shutdown routine

Close the day properly so you can be present at home.

Try this week

Write your own checklist

Write your own Deep Work Checklist on one sheet of paper. Put it where you'll see it every morning and tick it off every day this week. On Friday, notice how much deep work you got done.

Take it to your team

Protect the team's focus

Focus isn't only personal. Teams steal each other's attention all day. Agree how you'll protect it together.

Everyone guesses their weekly screen time, then checks their phone's real number.
When does each of us do our best deep work? What breaks it?
Agree one team rule, like no-meeting mornings, and test it for two weeks.