Thinking Bigger · Principle 2 of 21

Redraw the Charts

You can't navigate a new world using an old set of charts.

8 minute read 20 minute exercise Team version included
Caspar's crew racing across the open ocean
From the bookMany leaders are trying to solve the problems of today with the solutions of yesterday.Chapter 2, The Big Bold Mindset
The story

365 islands. Charts drawn by Captain Cook.

Just east of the Panama Canal lie the San Blas Islands, ringed by coral reef. When I sailed there, I was struck by how many boats had run aground.

The reason was simple. The charts for the area were last updated by Captain Cook, several hundred years ago. They were out of date, they were wrong, and they sent a lot of good boats onto the reef.

Many leaders are sailing with Captain Cook's charts. If you last studied leadership, mindset and change even five years ago, yours are already out of date.

Where are you?

When did you last upgrade the charts in your head?

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When did you last properly update how you think about leadership and change?

?

Which books are you still steering by, and when were they written?

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Where is your team saying "we're great because of" something that was true five years ago?

The science of disruption

The time you get at the top has shrunk by 80%.

How long a company could expect to stay on the Fortune 500 list. The number is still falling.

Fifty years ago
75 yrs
Today
15 yrs
Years on the Fortune 500 list

Professor Kamal Munir, Cambridge Judge Business School: start in the future

1

Take yourself out

Imagine the world five years from now. What are the trends, who are the players, what has changed?

2

Find where value sits

Which parts of that world get commoditised, and which become the most valuable?

3

Then position yourself

Look at the cards you hold today and map your story back from the future.

One large bank built its own low-cost currency app. The head of currency pulled the plug because it would hit his profitable business. Non-bank disruptors launched theirs anyway. The safe move was the wrong move.

Big Bold Leaders

Kevin Gaskell: one version of the truth

32His age when he became managing director of Porsche UK
<5 yrsTo make it the UK's most profitable car company
500%Increase in profitability he delivered at BMW
50 daysThe length of each sprint in his process

His process starts by ditching 5 or 10% growth and asking what could create 5x, 10x or even 100x.

The team goes out into the future and describes what they will see, hear and feel, until there is one version of the truth everyone agrees on. Then they list the projects needed to get there, pick the most important, and run them as 50-day sprints.

"Being wrong might hurt you a bit. Being slow will kill you."Jeff Bezos, Amazon
The tool

Put on the Future hat

Leadership is three separate steps: imagine a better future, see today as it really is, then close the gap. Do them one at a time. Answer every "how" while you're still imagining, and your ambition shrinks to what you already know how to do.

Black cap · First

The Future

Five years out. What do you see, hear and feel? Use words and pictures. No "how" allowed.

Blue cap · Second

The Past

What have your experiments taught you? What have you learnt about what customers really want?

Green cap · Third

The Present

What do you have today, and which experiment starts closing the gap?

Try this week

Twenty minutes in the future

Block 20 minutes in your diary. Go five years out and write down what you see, hear and feel. Make it vivid. Don't write a single "how". Read it back the next morning and notice how it makes you feel.

Take it to your team

Find your one version of the truth

Run it in your next team meeting. Everyone wears the same hat at the same time, so the future-focused and the past-focused finally look in the same direction.

Everyone writes what they see, hear and feel five years out, alone, then shares.
What have we learnt from the experiments we've run?
What one project could we start in the next 50 days?