Bigger Together · Principle 12 of 21

Build Your Trust

A team is a group of people who trust each other.

8 minute readStart, Stop, ContinueTeam version included
A yacht driving through rough seas
From the bookTrust arrives on foot and leaves on horseback.Chapter 12, The Big Bold Mindset
The story

65 knots in the Southern Ocean.

The wind had blown at 50 to 55 knots for three hours. The nearest land was Antarctica. It was pitch black, and we were scanning the radar for icebergs. Then it climbed: 60, 62, 65. Hurricane force.

The sail had to come down. Four men clipped on with thin lifelines made their way to the front of the boat. One slip would mean certain death in water just above freezing.

We had our lives in each other's hands. That trust was built over thousands of miles and countless sail changes. One broken promise would have undermined it all.

Where are you?

How much trust is in your team?

?

Do you trust your team? Does your team trust you?

?

If you don't trust them, what are the chances they trust you?

?

When did you last talk about trust, at work or at home?

The science of trust

Trust is a chemical reaction.

Neuroscientist Paul Zak studied the brain chemistry of trust and found a link with oxytocin. Compared with people at low-trust companies, people at high-trust companies reported:

More energy at work
+106%
More engagement
+76%
Higher productivity
+50%
Paul Zak, The Neuroscience of Trust, Harvard Business Review, 2017

Behaviours that build trust

Recognise excellence

Straight after a goal is met, from peers, tangible, personal and public.

Give discretion

Let people work it out. A team of Stanford students won the US Defense Department's $2m self-driving car challenge in 2005.

Ask for help

Leaders who ask for help, rather than just telling, build trust and cooperation.

Big Bold Leaders

Jensen Huang, Nvidia: trust at scale

1993Co-founded Nvidia to make graphics chips for video games
$27bnNvidia's revenue in fiscal 2023
OpenPeople are encouraged to raise ideas and concerns out loud
ExplainDecisions are explained, not just announced

Huang is known for a flat structure, open communication and giving teams real ownership of their work.

Trust lets people collaborate, take risks and innovate. It's the bedrock of high performance.

Do I trust you with my life?The question every foredeck crew answers
The tool

The trust conversation

Start with one conversation. With one person or your whole team, at work or at home. Ask three questions, then listen.

Stop

What erodes trust?

One or two things that, simply by stopping, would make a big difference.

Start

What would build more?

New behaviours to try. Keep the language simple.

Continue

What already works?

Name it so it keeps happening.

Try this week

Ask, listen, read it back

Ask one person, or your team, three questions: what builds trust here, what erodes it, and what would build more? Write it down, read it back, then act on one thing.

Take it to your team

Run Start, Stop, Continue

You can't guess what builds trust for other people. You have to ask.

What builds trust here? What erodes it? Write everything down without arguing.
Read it all back until people say you've heard them.
One thing to stop, one to start, one to continue. Then act on it.