Bigger by the Day · Principle 13 of 21

Inch Yourself Forward

Inch by inch is a cinch. Yard by yard is hard.

7 minute readMarginal gains processTeam version included
A team working together hands-on at a Big Bold Goals workshop
From the bookThe Big Bold Mindset knows that when you are consistent, compounding will do its magic.Chapter 13, The Big Bold Mindset
The story

Ten years old, rowing through a storm.

I was 10, in a nine-foot dinghy with my dad, rowing across a storm-bound bay. We were being swept out to sea, surrounded by breaking waves. I was scared.

His words were simple: "Inch by inch is a cinch. Yard by yard is hard." One inch at a time, we'd chip away at it. We got home safely.

Years later, with half-started projects stalled all around me, I'd forgotten that lesson. Breaking the challenge into much smaller pieces is what got me moving again.

Where are you?

How did you achieve your last big goal?

?

When did you last achieve a goal that once seemed impossible?

?

Did it happen in one day, or in hundreds of small steps?

?

Which of your projects has stalled because progress wasn't consistent?

The math of marginal gains

1% better every day makes you 37.8 times better in a year.

Einstein reportedly called compounding the eighth wonder of the world. Small, consistent improvements add up to something huge.

After one year
37.8x
Day one
1x
1% better every day: 1.01 to the power of 365

Consistency wins

60%

British Cycling

Small adjustments to equipment, training, nutrition and teamwork. At Beijing 2008 they won 60% of the golds they competed for.

20

Miles a day

Scott's team pushed hard in good weather and hunkered down in bad. The Norwegian team marched 20 miles every day, reached the Pole and survived.

10

Seconds

On the BT Global Challenge we cut the handles off our toothbrushes to save weight. We once beat a boat by 10 seconds after more than 40 days of racing.

Big Bold Leaders

Julia Hartz, Eventbrite: thousands of small changes

CheckoutSmall changes to how users create events and pay
DiscoveryConstant tweaks to the recommendations engine
MobileIterative experiments to smooth the app
FeedbackCustomer pain points turned into steady fixes

In 2006, Julia Hartz and her co-founders imagined a self-service platform for selling event tickets.

Their edge wasn't one big breakthrough. It was marginal gains, applied relentlessly across every part of the product. A big bold idea, backed by consistent implementation.

Overnight success is not a thing.The Big Bold Mindset
The tool

The marginal gains process

Some people love the detail. Some, like me, don't. Either way your team needs this skill, so bring in people who are strong where you are weak.

Step 1

Identify

List every area where you could improve.

Step 2

Analyse

Look for small changes in each part.

Step 3

Prioritise

Start with the biggest impact.

Step 4

Micro goals

Set a specific goal for each part.

Step 5

Go

Make small changes, not overhauls.

Step 6

Measure

Track progress in each area.

Step 7

Evolve

Reflect, learn and refine.

Step 8

Listen

Ask mentors and colleagues for feedback.

Try this week

One thing at the top of the page

Each morning this week, write the single most important thing for that day at the top of the page in your diary. Do it before anything else. Watch how the small wins add up by Friday.

Take it to your team

Find your team's 1% gains

Pick one project that matters. Break it down until every part has a small, measurable next step.

List every part of the project you could improve.
Pick the three with the biggest impact.
Set a micro goal for each, an owner and a date to measure it.