Leading Bigger · Principle 6 of 21

Construct Your Identity

"That's just not me." Says who?

7 minute readWHO listTeam version included
Caspar speaking on a TEDx stage
From the bookOne of the most important skill sets any of us can master is that of reinvention.Chapter 6, The Big Bold Mindset
The story

Least likely to present on stage.

These days much of my working life is spent on stages, speaking to senior leaders at world-leading companies. At school I'd have been voted the person least likely to do that.

Years ago as an entrepreneur, I knew I wasn't the leader I wanted to be. So I wrote a script: my routines, how I'd make decisions, how I'd handle difficult moments, how I'd guide my team.

Every time I've reinvented myself since, I've written a new script. Who chose the current story of who you are? Did it happen by accident, or did you choose it?

Where are you?

Which self shows up?

?

What's the current story you carry about who you are?

?

Who shows up with your family, your team, your board, your friends?

?

Are you happy with the self that shows up in each place?

The science of identity

Your identity can flex. It needs to.

Psychologists call it identity flexibility: adapting how we see ourselves to different situations. People with more flexible identities tend to cope better with change.

Jobs that could be displaced by automation by 2030
800m
People who may need to switch occupation
375m
McKinsey Global Institute, 2017. Upper-end estimates.

Why reinvention is a core skill

"Which self shall I be today?"

In the film Darkest Hour, Churchill asks it standing at his hat rack before meeting the King.

"I'm an accountant"

What happens to that identity when a machine does the work better?

Charts go out of date

Refuse to redraw who you are and you risk running aground.

Big Bold Leaders

Tom Bilyeu: an identity for all seasons

LearnerThe identity he chose, because a learner can always find a way forward
$1bnWhat Quest Nutrition, the company he co-founded, sold for in 2019

If you value yourself for being a learner, then whatever happens, you can learn your way through it. Unless the challenge breaks the laws of physics, someone has probably solved it before. If they have, so can you.

Caspar can't think of a better identity to hold. It opens the door to growth and to reinvention.

I carefully, deliberately and consciously constructed him.Dan Kennedy, on the persona he built for his career
The tool

Three ways to flex

Most of us start the week with a to-do list. Hardly anyone starts with a WHO list.

Monday

The WHO list

For each big moment in your diary, ask which self needs to show up: the listener, the negotiator, the seller of the vision.

Once

Script it out

Write how you want to show up as a leader: routines, decisions, difficult moments. Rewrite it when you reinvent.

Daily

Theatre of the mind

For a few minutes, eyes closed, watch yourself play the script in a film. Notice the details and how it feels.

Try this week

Write your first WHO list

On Monday, write a WHO list next to your to-do list. For each big moment this week, note which self needs to show up. On Friday, look at what changed.

Take it to your team

Who does the team need to be?

Teams have identities too, and they can get stuck. Ask who you need to become for what's next.

Three words each: how would customers describe us today?
Three words each: who do we need to be in two years?
Write one behaviour that would show the new identity, starting this week.