Bigger by the Day · Principle 16 of 21

Push Past Perfect

Hold perfect lightly.

7 minute readFour questionsTeam version included
A sail and mountains seen from the deck of a yacht
From the bookIf it was down to me, it would never get finished. If it was down to my wife, it would never get started.Chapter 16, The Big Bold Mindset
The story

We set the standard. Then we waited for perfect.

Two years earlier we'd created a market-leading product. Premium prices, household-name clients. It attracted competitors, and our head start gave us a confidence we hadn't earned.

That confidence showed up as perfectionism. Loyal customers told us what they needed, and we agonised over every detail. Back and forth, back and forth.

Competitors shipped faster and iterated faster. Clients switched. We lost the lead, and it was all avoidable.

Where are you?

What's your natural setting?

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On a scale of 1 to 100, where are you? 1: slapdash, just go. 100: obsess over every detail.

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Where are the people you work and live with?

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What has waiting for perfect cost you?

The science of perfectionism

Perfectionists don't perform better.

Researchers combed through four decades of studies on perfectionism at work. Perfectionists were no better or worse at their jobs, but more likely to burn out.

95Studies of nearly 25,000 people. No link between perfectionism and performance.
Harvard Business Review, 2018

What to do instead

Focus on process

Dr Thomas Curran suggests focusing on learning and growth, not only the end goal.

Iterate

"Iteration" tells us what we need to know: progress is a process, not a finished state.

Know when

Hold perfect tightly where it matters, and lightly everywhere else.

Friends of ours planned for years to sail the world. Their boat was in Southampton when we set sail. Seven years later it's still there. They're waiting for perfect.

Big Bold Leaders

Sara Blakely: imperfect action

$5,000Her savings that started Spanx
Own patentWrote it herself from a textbook, because lawyers cost too much
10 minutesA meeting with a buyer she turned round with a live demo in the bathroom
2012Named by Forbes as the youngest self-made female billionaire

Blakely took scissors to her own tights to make the first prototype, and took products to real customers before they were perfect.

Would a lawyer have written a better patent? Of course. But hers was good enough to get going.

Who defined the rules anyway?The Big Bold Mindset
The tool

Four questions to get moving

Perfectionism is usually driven by emotion rather than logic. These questions cut through to the logic.

Ask

Why am I not acting?

Is it a real reason or an imagined fear?

Size it

What's the worst that could happen?

Put a number on the downside. It's usually smaller than it feels.

Flip it

And if it works?

What's the upside of shipping now?

Pair up

Who's my opposite?

If you lean to perfect, find someone who leans to action, and the reverse. Disagree thoughtfully.

Try this week

Ship something by Friday

Pick one thing you've been polishing. Ship a version by Friday, ask three people for feedback, and decide what to improve next.

Take it to your team

Map the team's settings

You need both kinds of people. The tension between them is where the good decisions come from.

Everyone rates themselves 1 to 100, slapdash to perfectionist.
Plot the team. Pair opposites on live projects.
For each project, agree what must be perfect and what just needs to ship.